How Medhey Scaled to 100,000+ Customers Across Bhutan
Codexxa helped Medhey grow its marketplace app through long-term Meta campaigns focused on installs, engagement, and repeat buyers across Bhutan and international audiences.
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100,000+
Active Customers — Built one of Bhutan’s largest active marketplace user bases.
54,000+
Campaign Results — Generated installs, clicks, and marketplace actions.
Rs. 5.71
Avg. Cost Per Result — Maintained efficient acquisition costs during scaling.
About the Client
Medhey is Bhutan’s first all-in-one digital marketplace platform designed for online shopping, product selling, and service bookings.
The app gives users access to local products, international brands, reward systems, and secure digital payments inside a single platform.
Available on Android and iOS, Medhey focused on making online commerce easier for users across Bhutan.
Codexxa managed Meta campaigns for Medhey continuously for more than two years, helping the platform grow from launch stage to 100,000+ active customers.
Challenges the Client Was Facing
Medhey had strong marketplace potential, but scaling digital commerce adoption consistently across Bhutan required long-term campaign support. During campaign planning and performance analysis, several growth and acquisition challenges were identified:
Limited Digital Marketplace Awareness
Many users were still unfamiliar with shopping through mobile marketplace platforms.
Difficulty Scaling Installs Efficiently
The app needed consistent install growth without rapidly increasing acquisition costs.
Need for Real Buyers Instead of Empty Installs
Campaigns had to attract users likely to purchase products after installing the app.
Android and iOS Scaling Challenges
Both platforms required separate acquisition strategies based on audience behaviour.
Retention and Repeat Activity Issues
The platform needed campaigns bringing users back regularly after installation.
High Seasonal Demand Periods
Sales campaigns required stronger scaling support during shopping events and promotions.
Our Approach: How We Tackled Them
Codexxa built a long-term Meta campaign strategy focused on marketplace growth, customer acquisition, and repeat platform activity. The campaign structure focused heavily on audience targeting, install quality, seasonal scaling, and campaign optimisation.
Marketplace Audience Research
Identified audiences most likely to install and purchase through the platform.
Android & iOS Campaign Structuring
Built different campaign structures based on device-specific user behaviour.
Meta App Install Campaigns
Launched install-focused campaigns targeting shopping and digital commerce audiences.
Seasonal Promotion Scaling
Increased campaign activity during Winter Sales, Foundation Day, and promotional shopping campaigns.
Retargeting Campaigns
Brought inactive users back through remarketing and offer-based campaigns.
Ongoing Campaign Optimisation
Continuously monitored performance to maintain strong results at controlled acquisition costs.
Solutions We Implemented
To improve marketplace growth and campaign efficiency, Codexxa implemented a structured Meta marketing strategy focused on installs and retention. The campaigns combined acquisition, re-engagement, and seasonal promotion strategies.
Meta App Install Campaigns
Focused on scaling Android and iOS installs across Bhutan audiences.
Marketplace Engagement Campaigns
Improved product discovery and platform activity through engagement-focused ads.
Seasonal Sales Campaigns
Promoted marketplace offers and shopping campaigns during high-demand periods.
Retargeting Campaign Systems
Encouraged repeat activity from existing users through remarketing campaigns.
International Audience Campaigns
Expanded campaign visibility beyond Bhutan to attract additional marketplace users.
Creative Testing Campaigns
Tested different creatives and messaging combinations to improve campaign performance.
Campaign Performance Tracking
Monitored installs, reach, impressions, and cost-per-result performance continuously.
Business Impact: What Impact Did We Make?
The campaigns helped Medhey grow into one of Bhutan’s most recognised digital marketplace platforms while maintaining efficient acquisition performance. Through continuous Meta campaign management, the platform successfully expanded its customer base across Android and iOS audiences.
100,000+
Active Customers Achieved
Built a large customer base actively purchasing products and services through the platform.
54,000+
Total Campaign Results
Generated installs, clicks, add-to-carts, and marketplace engagement actions.
Rs. 5.71
Average Cost Per Result
Maintained efficient campaign costs during long-term acquisition scaling.
Rs. 3,09,922+
Ad Spend Managed
Handled campaign budgets across multiple growth and promotional phases.
Multi-Platform
Marketplace Growth
Scaled customer acquisition across Android and iOS audiences simultaneously.
International
Audience Expansion
Improved marketplace visibility beyond Bhutan through international targeting campaigns.
2+ Years
Continuous Campaign Scaling
Supported Medhey across multiple growth stages through long-term Meta campaign management.
What the Client Says About Working With Us
“Codexxa helped us scale installs efficiently while maintaining strong customer quality. Their long-term approach and continuous optimisation played a key role in helping Medhey reach 100,000+ active customers.”
Ready to Scale Your Marketplace App Like Medhey?
Codexxa helps apps and digital platforms improve customer acquisition, reduce campaign costs, and grow through performance-focused Meta campaigns.