Dignity Reached 20,000+ App Installs Across Maharashtra
Codexxa helped Dignity scale its Android app through Meta app install campaigns focused on Maharashtra. The campaign improved installs, reduced acquisition costs, and attracted highly active users.
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20,000+
Total Downloads — scaled rapidly through targeted Meta campaigns
Rs. 4.00
Avg. Cost Per Install — maintained strong acquisition efficiency
60%
Active User Retention — users engaging after installation
About the Client
Dignity is a news app focused on competitive exam aspirants across Maharashtra. The platform delivers daily current affairs in 60-word summaries, Government Resolution updates in Marathi, and job-related notifications.
The app also covers BARTI, SARTHI, and MahaJyoti scheme updates along with story-format revision content — a content structure built for students preparing for government exams and job opportunities.
Dignity had already built strong trust among users with a 4.7-star Google Play Store rating and 157 verified reviews before campaign scaling started.
Challenges the Client Was Facing
Dignity had strong app potential and positive user feedback, but reaching larger audiences consistently remained difficult during early growth stages. Analysis surfaced several performance and acquisition challenges limiting faster growth.
Limited Awareness Across Maharashtra
The app needed stronger visibility among students and exam aspirants across regional markets.
Difficulty Scaling App Installs
Existing growth was not enough to achieve larger download numbers consistently.
Need for Lower Acquisition Costs
The client wanted installs at competitive costs without affecting user quality.
Inconsistent Audience Targeting
Campaigns needed sharper targeting to attract users likely to stay active.
Low Re-engagement Opportunities
The app required additional campaigns to bring users back regularly.
Need for Better Campaign Efficiency
The client wanted stronger reach and install performance within controlled budgets.
Our Approach: How We Tackled Them
We built a Meta-focused app marketing strategy designed specifically for Maharashtra users interested in current affairs, exams, and government opportunities — with a focus on testing, audience segmentation, and staged campaign scaling.
Audience Segmentation Analysis
Identified user groups most likely to install and actively use the app.
Maharashtra-Focused Targeting
Built campaigns around regional interests, Marathi audiences, and exam-focused users.
A/B Creative Testing
Tested different ad creatives and messaging combinations to improve performance.
Gradual Campaign Scaling
Scaled only high-performing ad sets to maintain low acquisition costs.
Multi-Campaign Strategy
Ran app install, traffic, and re-engagement campaigns together for stronger results.
Continuous CPI Optimization
Monitored campaign efficiency closely to maintain a low average install cost.
Solutions We Implemented
Codexxa implemented a structured Meta app marketing strategy combining install growth, regional targeting, and audience re-engagement to support long-term app growth.
Meta App Install Campaigns
Generated Android app installs at low acquisition costs.
Maharashtra Geo Targeting
Reached users interested in exams and government updates.
Traffic Campaigns
Expanded app awareness and engagement across audiences.
Re-engagement Campaigns
Brought existing users back to improve active retention.
Creative Performance Testing
Optimized campaign creatives using ongoing A/B testing.
Audience Optimization
Refined targeting based on real user engagement data.
Performance Monitoring
Tracked install quality, reach, impressions, and CPI consistently.
Business Impact: What Impact Did We Make?
Within 90 days, Dignity achieved major growth across Maharashtra using Meta app marketing campaigns managed by Codexxa — with strong efficiency across installs, retention, and engagement.
20,000+
App Downloads Achieved
Scaled installs rapidly through targeted Meta app promotion campaigns.
Rs. 4.00
Average Cost Per Install
Maintained efficient acquisition costs while increasing campaign scale.
60%
Active User Retention
Attracted users actively engaging with the app after installation.
5,56,989
Campaign Impressions
Improved overall visibility and reach across Maharashtra audiences.
1,91,563+
Reach Under Rs. 5,000 Spend
Delivered strong campaign efficiency with controlled advertising budgets.
4.7★
Play Store Rating Maintained
Supported app trust and conversion quality during campaign growth.
Ready to Grow Your Brand like Dignity?
Need results like Dignity with performance marketing? Download the full case study or contact us today to grow your brand with Codexxa.